ChatGPT finally got OpenAI’s latest models. OpenAI also introduced ChatGPT Work, which is an AI agent that can take information across your apps to give you slides, sheets, and apps. It can take on large projects and break them down into small steps. It is powered by GPT 5.6, so it can reason across multi-step tasks.
Introducing ChatGPT Work, powered by Codex and GPT-5.6
You can use something like this to turn your materials into marketing campaign briefs. As it gets to work, you can change directions. ChatGPT Work can also turn your customer research into a campaign brief, use it to create marketing assets, and adapt those for different markets step by step.
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